Personal · Off-program reading Alex McKenna-Ayres · April 2026
A timeline

My financial timeline.

From the first trade in 2016 to today. Trading, building, and a few stops in Canada along the way.

Gmail search results showing emails from getstocks.com dating back to 2016
Gmail · search "getstocks.com" · trading notifications going back to May 2016.
The chapters
MAY 2016
First trade.
GetStocks. I was 22. I traded actively for two years before the platform went under in 2018.
2017
Joined Snapchat.
Revenue side of the business.
2020
Wealthsimple becomes my client.
Serviced Wealthsimple from London through lockdown as you initially onboarded and scaled paid acquisition on the platform. Saw the creative cycles, the audience builds, the cost-per-acquisition reality. Accepted a transfer to Toronto that year. COVID cancelled the move, but the relationship with the Canadian market stayed.
2021
Building Snapchat's Canadian performance marketing team.
Reported into Canada from London. Spent the year helping stand up and grow the first dedicated performance marketing team for the Canadian market, onboarding fintech, ecom, and app advertisers across the country.
2022–2025
Revenue Growth at Snapchat.
Managed hundreds of sellers and helped build dedicated sales orgs from scratch across the globe. Product-facing role aligning sales and product through tooling and in-product notifications. Shipped multiple AI executions for the team: email outreach agents, meeting-prep agents, and a customer guidance hub powering the recommendation engine in-platform and through Salesforce. Plus white-glove onboarding for new enterprise customers.
2022–2024
Cross-border operator.
UK rental property. Monthly contributions across UK ISAs, a US 401(k), GIAs at multiple brokerages, and crypto. Tax filings in multiple jurisdictions. RRSP, TFSA, FHSA, and ISA all in play.
2025
Polybacker.
Built polybacker.com as a personal project: a trading bot for prediction markets. Whale tracking, fee-drag analysis, arbitrage tools, copy-trading systems. Happy to demo it live in the interview.
2026
Automation work.
n8n, LangGraph, Python. A Facebook Ad Library scraper running in production at Snapchat for prospect work. Built the Pre-Meeting Brief from Q2 of this case as a working n8n prototype after reading the brief. Happy to walk through it.
TODAY
Why I'm here.
I've worked alongside Wealthsimple from outside (servicing the account in 2020, the Canadian team in 2021) and as a customer. I'd be a non-traditional hire for an advice role (sales rather than financial services), but the ten years of personal trading and the recent automation work bridge it.