One client.
One system.
Two surfaces.
The advised client experience and the advisor's tooling are two disconnected products today. Axis treats them as one product, two views: same data, client lens or advisor lens. Built so every Generation client gets white-glove service at scale, regardless of advisor.
On track for 2034
Max out your 2026 TFSA.
→ 2 tickets · Toronto Maple Leafs vs. Boston · April 30
- $250 fractional shares · SHOP (Q1 streak claim)
- 0.001 BTC bonus · Q4 2025 challenge
- 5,000 Aeroplan miles (Q1)
- 2 tickets · Phoebe Bridgers · Toronto · July 24
- Tasting menu for two · Alo
Three things to do today, Marc.
Axis reviewed Sarah's portfolio, calendar, market events, and the household's tax position overnight. Here's what's worth your attention before 10 AM.
Sarah and David's annual strategy review.
Axis drafted the agenda. Approve or edit.
Three material changes since you last met: Sarah received an RSU vest of $84K on April 3, pushing her concentrated tech exposure to 38%, above your 30% household guardrail. The corporate account is sitting on $112K of unrealized losses you flagged in February; Axis estimates a $24K tax benefit if harvested before June 30. David's father passed in March, so estate timing now affects the 2027 RRSP meltdown plan.
Three Generation clients are under-funded on TFSA.
Combined room: $48K. If filled before May 31 (corporate dividend trigger), estimated household tax savings: $7,180. Axis drafted a personalized message for each. Review, edit, send.
Sarah asked: "Should I exercise my Shopify options now or wait?"
Axis answered with the household's current tax position, AMT exposure, and a reference to your Feb 11 note. It escalated to you for sign-off before executing. Pending your review. Sarah expects a reply this morning.
Two clients haven't heard from you in 87 days.
Wealthsimple service standard for Generation: maximum 60 days between proactive touchpoints. Axis drafted a check-in message tailored to each: Mei (recent home sale, sitting in cash) and Daniel (RRSP contribution window closing). Review, edit, send in two clicks.
Sarah & David Chen.
Generation tier · $2.4M AUM · Compounder segment. Last full review Feb 11. Next review May 14, 2:00 PM.
Four people, seven accounts, one plan.
Sarah Chen (42, lead client, Shopify Director). David Chen (44, dentist, sole proprietor). Ethan (17, FHSA-eligible June 2). Olivia (14). One held-away account on Plaid: David's UK ISA from his time in London.
Concentration is above guardrail. Tax-loss window is open.
The April 3 RSU vest pushed concentrated tech to 38% (above your 30% household rule). The corporate account holds $112K of unrealized losses you flagged on Feb 11; Axis estimates a $24K tax benefit if harvested by June 30. Plan confidence stepped down 2pts after David's father's estate event in March.
One challenge in flight. Reward streak at 8/10. Three perks claimed this year.
Two mechanics run in parallel for Sarah. The Q2 challenge (max the 2026 TFSA by Sept 30) unlocks two Wealthsimple Founders Dinner seats on June 12; she's at 84%. The reward streak tracks recommendations she follows from Axis (8 of 10 this quarter); two more by June 30 claims two Maple Leafs tickets for April 30 next year. You can also grant discretionary perks for life events like the Spruce close.
What's happened.
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Sarah asked Axis about Shopify options exercise.Escalated to you for sign-off. Pending in Today queue.10h
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RSU vest landed: +$84K.Triggered the concentration flag. Axis paused the auto-rebalance.18d
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Estate event: David's father.Plan confidence stepped from 96% to 94%. 2027 RRSP meltdown re-modeled.38d
What's next.
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Annual strategy review.Axis-drafted agenda in the brief above.23d
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Ethan turns 18 · open FHSA?3 paths drafted. Sarah sees these on her side.42d
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Q2 estimated tax · corporate.Estimated $14,200. Auto-prepared, awaiting your approval.55d
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Offer on 142 Spruce closes.Bridge funding pre-staged. Mortgage broker introduced.68d
Your book.
47 households across three segments. 8 need attention this week. Service standard up 12% YTD against the Generation 60-day rule.
Compounders are half the book. Builders bring the volatility.
The shape of the book determines the cadence. Concentrated wealth (Builders) drives event-led, high-touch motions. Decumulating multi-generational households (Stewards) drive deep, episodic family work. Compounders are predictable cadence, milestone-based.
2 households overdue. 5 due in the next 14 days.
Mei Tanaka (87 days) and Daniel Park (87 days) are flagged on Today. Five further touchpoints due by May 10. Axis pre-drafted segment-appropriate outreach for each so the only decision left is review and send.
$48K of TFSA room. $112K of unrealized losses across 6 households.
Tax-loss harvest opportunities concentrate in Builders. TFSA contribution gaps concentrate in Compounders. Axis can run portfolio-wide rules (e.g. "fill TFSA for any Compounder under-funded by >$3K"); you approve in batches rather than one-by-one.
Six households have plan confidence under 90%.
Confidence drops are Axis's leading indicator that something material has shifted (life event, market move, plan input out of date). For each of the six, Axis has tagged the likely cause and pre-drafted an outreach. The other 41 are in confident standing.
Recommendation follow-through is 72% across your book. Top driver of plan confidence YTD.
Households that follow more Axis recommendations have higher plan confidence and higher AUM growth. The reward layer (challenges + streaks) makes that follow-through visible and earned. You've granted 11 discretionary perks this quarter, mostly tied to liquidity events and life moments. Two pre-IPO allocations are queued for the Builder cohort and need your sign-off this week.
Axis drafts waiting on you.
9 items in the queue. 3 client-facing drafts, 2 execution-ready recommendations, 2 perk decisions, 2 already sent under standing approval. Average age in queue: 4 hours. Approve, edit, or send back to Axis in one click.
Three drafts awaiting your sign-off.
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Reply to: "Should I exercise my Shopify options now or wait?"Axis drafted a 4-paragraph response grounded in current tax position, AMT exposure, and your Feb 11 note ("watch tech concentration if RSUs vest"). Sources cited inline.10h
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60-day check-in (overdue on standard).Two-paragraph note acknowledging the recent home sale and proposing three uses for the cash now sitting on the sidelines. Tone matched to your last 4 emails to Mei.15m
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RRSP contribution window closing reminder.Single-paragraph nudge with the deadline, his available room, and the one-tap link to fund from his linked chequing.1h
Two perk decisions waiting on you.
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Approve 2 pre-IPO slots in the SpaceX secondary for Yusuf Hassan + Priya Iyer.Both completed Q1 challenges and hit the $5M household milestone. Allocation: $25K each. Compliance pre-cleared. Window closes Friday.3h
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Grant $500 SHOP fractional shares as a Spruce-close gift?Atlas suggested this based on Sarah's holdings and the closing date. Logs to compliance with your note. Or skip.15m
Two recommendations queued for your call.
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Harvest $24K of unrealized losses before June 30.Replacement-security plan attached (avoids superficial loss). Net tax benefit modeled at $24K against the corp's 2026 capital gains.2h
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Trim NVDA from 32% to 25% (target).3-tranche execution over 4 weeks to limit market-impact risk. Tax cost modeled inside his TFSA-first ordering.5h
What Axis executed without needing you.
Standing approvals let Axis act on patterns you've already signed off on, with a full audit trail and the ability to recall anything within 24 hours.
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Quarterly digest sent to 14 Compounder households.Auto-personalized per household: contribution status, milestone progress, and one segment-tuned next step.25h
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Tax-loss alert sent to 3 Builders.Each had an open harvest window of more than $5K; messages were drafted and sent in your voice with the standard call-to-book CTA.17h
What "advice" means in 2026.
Today's digital advice surface stops at "fund your TFSA, contribute to your RRSP, you're set for retirement." Generation clients are past that. They have equity that vests, income that needs to throw off cash, businesses to wind down, and estates to engineer. Axis is built for what advice actually is at this tier.
Options, RSUs, AMT, lockups.
For half the Generation book, the question isn't "how do I save?" It's "when do I exercise, when do I trim, what does it cost in tax?" Axis tracks vest schedules, models each path against current tax position, and escalates at thresholds the client has agreed to. Sarah's Shopify question last night is the canonical case: answered in context, escalated for sign-off, executed inside the household plan.
Passive streams. Cash flow. Drawdown.
Past a certain net worth, accumulation isn't the goal. It's about building durable income: dividend portfolios, REITs, real estate, alts, even crypto staking, and engineering cash flow across life stages. Axis runs scenarios for "what does $200K/year of passive income actually take?" and tracks progress the same way it tracks net worth.
Sales, exits, inheritances.
A founder selling, an executive on a $5M cliff, a Steward receiving an estate: these are multi-year, multi-jurisdiction, multi-discipline problems. Today they get pushed to lawyers and accountants and re-stitched every time. Axis is the place the playbook lives, the household sees the timeline, and the advisor coordinates the specialists without rebuilding the work.
Three product surfaces.
One operating system for advice.
The plan stops being a PDF.
Today the plan is the wow, and dies the day it's delivered. In Axis, the plan lives in the app, updates as the client's life changes, and shows the advisor's annotations inline. Confidence drops when life shifts; advisor gets pinged when it does. Premium clients get sliders. Generation clients get household view + advisor edits.
BUILD · 6–8 weeks (existing plan engine + in-app shell).
Proactive service. Goal milestones. Reward streaks.
Three threads on the same surface. Moments: the proactive timeline of tax dates, contribution windows, and life events, co-authored by the advisor. Challenges: standing financial milestones the system tracks automatically (max the TFSA, hit $3M household, fund the FHSA on the kid's 18th) that unlock partner experiences. Reward streaks: every Axis recommendation a client follows counts toward a quarterly perk from the partner catalog (concert tickets, points, sporting fixtures, dining). Behavior the platform was encouraging anyway is now visibly rewarded.
BUILD · 4-week MVP for Moments; 6-week MVP for Challenges + Rewards (tier data + partner catalog + recommendation-tracking events).
An AI that knows the advisor's mind.
Client-side: an AI assistant that answers strategy questions grounded in your portfolio, plan, and what your advisor has said. Always cites the source. Escalates anything material. Advisor-side: an agent that prepares meeting briefs, surfaces tax opportunities, drafts client messages, enforces service standards. Same model. Two interfaces.
BUILD · 3 weeks for V1 (RAG over CRM + portfolio + meeting transcripts).